Heat up a castiron skillet on medium heat. Once hot, add oil, followed by cumin seeds. Saute for 30 seconds or so. Alternatively, you may use a nonstick or Dutch oven too.
Add onions and bell pepper. Cook for 2 minutes or until slightly translucent. Do not cook the veggies all the way down.
Now add the ginger and garlic, and cook for a minute.
Add the tomatoes. Saute for a couple of minutes until softened.
Go ahead and add the tomato paste. This will give the Tawa Pulao a nice color. Cook for a minute.
Add a quarter cup of water and mix. Cook for a minute or two.
Add 1 1/2 tbsp pav bhaji masala and cook for 30 seconds. Do not overcook the spices else they will burn.
Now add the potatoes and peas. Gently mix making sure you don't break the potatoes. Cook for a minute.
Add another quarter cup of water. Cook for 30 seconds.
Add frozen brown rice. I used Trader Joe's Frozen Organic Brown Rice. You can always make fresh rice, refrigerate it, and use it the next day. You will need 4 cups of cooked rice.
Mix well ensuring the rice is well coated.
Add another 1/2 tbsp pav bhaji masala. Mix. Cook for 3 minutes.
Now move the rice to the side and add 2 tbsp of butter in the center. Once the butter melts, coat the rice well.
Top with fresh cilantro. Mix.
Squeeze lemon juice on top. Mix well. Turn off the stove.